The global sports betting industry continues to evolve at a rapid pace. As the pastime gets more and more popular with users, it is also becoming more diversified. One of the niche markets that has seen even more rapid and significant growth is eSports betting, which offers a potentially large, mostly untapped source of revenue for operators.
As eSports betting continues to become more widespread, Oddin.gg, the leading eSports betting solutions provider, has been selected by sports betting and platform provider Novusbet to help the latter expand its portfolio.
Novusbet operates primarily in Latin America and Africa, where the majority of its clients are located. Going forward, those clients will gain access to Oddin.gg's unique and innovative iFrame eSports betting solution. This will allow them to target eSports bettors throughout their operational areas, reaching tens of millions of potential new customers.
Oddin.gg co-founder and Managing Director Marek Suchar remarked: "This new relationship with Novusbet is the culmination of hard work on the part of both companies, as well as the recognition of the important role eSports betting will play in the larger sports betting ecosystem. We are thrilled to be able to count on this new partnership to extend our reach and look forward to a long and prosperous relationship."
Novusbet will implement Oddin.gg's iFrame at the beginning of 2022. This will give all their clients access to tournaments and events for titles like CS:GO, Dota 2, and League of Legends, already household names in the fast-growing industry.
Simone Suppa, Novusbet Operations Manager added: "Oddin.gg's eSports betting solutions stand apart in a market that is seeing greater competition. We are excited to be able to launch their iFrame for our clients, who will benefit from the innovation and advanced technology that Oddin.gg continues to bring to the eSports space."
The eSports ecosystem has been rapidly evolving over the past decade with explosive growth over the past two years. ESports betting is changing to reflect the developments. Many traditional sportsbooks around the world have embraced eSports betting as a core component of their betting markets, poised to tap into a source of revenue that is expected to reach US$13 billion by 2025.
Oddin.gg is a B2B provider of eSports odds feeds, risk management and iFrame solutions. It delivers the most engaging eSports betting experience with industry-leading uptime and number of live markets. The solution boosts engagement, drives volume and increases margin, thus accelerating the profitability of its clients.
Novusbet was established in 2016 as an all-in-one provider of sports betting services, complete gaming platforms, and customized software solutions. Its fully managed sportsbook platform allows betting operators to offer one of the most advanced platforms on the market. The company provides thousands of events live and in pre-match per day, enabling players to bet on a huge number of betting markets, thanks to their own algorithm.
Source: GMB
