The contract provides for a series of brand activation actions within the esplanade. In addition, Galera.bet will also carry out promotional activities in the Mineirão Tribuna sector and will have its brand displayed on the stadium's screens and televisions. The betting site also starts stamping its brand in the posts “Risque o placar” on Mineirão's social networks.
“Our audience is very diverse in age and, therefore, we want to take the partnership to the most educational side possible. We will bring a lot of information about the betting market, explanations about terms and try to break any taboo that exists,” says the Commercial Director of Mineirão, Samuel Lloyd.
The partnership will not be limited to brand exposure. The now partners intend to promote the production of interactive content with the aim of enlightening fans about the sports betting market.
“We are very happy to associate our brand with Mineirão, this great stage of Brazilian football, full of achievements and stories. We are sure that Mineirão will help us a lot in communicating to the fans the responsibility in the games,” says Asher Yonaci, General Director of Galera.bet.
With 56 years of history, Mineirão is one of the largest football stadiums in Brazil. Managed by Minas Arena, a special purpose company created through a public-private partnership (PPP) with the Government of Minas, the stadium is the stage for sporting events and achievements.
Galera.bet is an international sports betting company, whose mission is to develop a culture of education and responsible gaming for the Brazilian market. The company believes that only knowledge brings the certainty of a reliable and sustainable environment.
Source: GMB
