Baiano, who started working with Rivalry earlier this year, will produce personalized content, promote responsible betting messages to his audience and boost brand awareness through his broadcasts and social networks.
Steven Salz, Co-Founder & CEO at Rivalry, comments: "We are kicking off the year and season with one of our biggest partner launches ever - Brazilian mega streaming star Baiano - and executed at a creative level that is just the start of how we are going to be delivering going forward."
Known for his humor, creativity and power to entertain the League of Legends community, former LoL player Gustavo “Baiano” Gomes, in addition to being the creator of Cbolão, is one of the biggest Brazilian streamers today, which has been captivating fans and international organizations.
The influencer is one of the most admired former pro players in Brazil and has more than 750,000 followers on Twitch, with almost three million views on his channel in the last 30 days. His broadcasts on Twitch can be followed here.
“Our belief at Rivalry is that partners are not billboards that you rent for a period of time and move on. Your team must elevate them above and beyond what a competitor brand could do, and deliver growth for them and their community FIRST, and yourselves second. This way everyone focuses on maximizing value for fans vs. each party commercially trying to optimize its own needs in a way that feels clunky and promotional,” explained Salz.
Today, Rivalry has more than 20 eSports available for bets by its players, such as League of Legends (LoL), Counter-Strike: Global Offensive (CS:GO), Dota 2, Free Fire and VALORANT. In addition, the company offers betting on nine sports, such as football, basketball and others.
Rivalry is licensed by the Isle of Man Gaming Supervision Commission to promote online gambling and gambling, expressly prohibiting the activity to persons under the age of 18.
According to the platform, the player only made an actual bet, if he is the account holder in question. And, a bet is only completed when it is accepted by the platform as per its rules.
Source: GMB
