“Our mission is to develop a culture of education and responsible gaming for the Brazilian market. We believe that only knowledge brings the certainty of a reliable and sustainable environment; It will be a pleasure to associate our brand with one of the world's premier entertainment arenas,” said Asher Yonaci, General Manager of Galera.bet.
With a contract valid for 3 years, in all football matches inside Allianz Parque the public will have the “Galera.bet Moment”, which consists of activations with fans before, after and halftime of the games.
"For us it is very important to open the year 2022 in the same way we did throughout 2021: announcing new sponsors that, directly or indirectly, improve the way our audience interacts, consumes and has fun at the Arena. With Galera.bet, we reinforce one of the pillars of Allianz Parque for the market: we are a multi-brand platform with several options for taking advantage of brand exposure, hospitality and interaction with our audience at games, shows, tours, restaurants and events,” added Marcelo Frazão, Marketing Director at WTorre Entretenimento.
The company joins the other major brands that are already present at the Arena: Allianz Seguros (Naming Rights of the Arena); HEINEKEN Group (official beer), Banco Pine (Sector Naming Rights); Seara (Food Rights); Pede Pronto (official Food and Beverage app); iti (Official Means of Payment); and Dahua (Official Technology Partner).
Source: GMB
