The industry is putting its faith in the iGB brand with both the number of sponsors and the level of investment increasing – the latter already up 5% on the final figure achieved in 2020.
Naomi Barton, Portfolio Director responsible for the Clarion Gaming owned iGB Affiliate brand, believes the figures augur extremely well for what she is confident will be an international celebration of the iGaming affiliate sector when it meets at ExCeL London.
“I am delighted to confirm these figures which have been achieved a full 11-weeks ahead of launch, with the team continuing to market the opportunities and benefits of being a part of the industry’s premier event. There is a confidence within the iGaming affiliate sector and the optimism, energy and desire to come together and network represents an extension of what we experienced with the iGB brand last September in Amsterdam when independent post-show satisfaction research placed iGB Live!/iGB Affiliate Amsterdam among the top ten percent of events benchmarked with visitors and in the elite top three percent for exhibitors,” she stated.
“Drilling down into the data the exhibitor line-up for iGB Affiliate London comprises a compelling blend of returning (53% of the total) and first time exhibitors. As an event organiser the challenge is to achieve the optimum balance and to have 47% first time exhibitors keeps the show floor fresh and dynamic. While there’s still some understandable caution regarding international travel due to Covid, our pre-registration figures are strong and this week’s announcement made by the UK government that testing for vaccinated arrivals is to be scrapped from the 11th February, will, I am sure, be reflected in the numbers we see registering to be part of the iGB Affiliate London experience,” Barton added.
iGB Affiliate London (13–14 April, ExCeL London) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit here.
The co-located ICE London (12-14 April) is the biggest b2b gambling industry event in the world and embraces every aspect of the gambling ecosystem from games creators, distributors, operators and retailers, to trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com.
Source: GMB
