Although the Covid19 pandemic has affected the world in many ways, for the online gaming and betting market, the situation was one of growth. The need for social isolation and the scarcity of in-person events made the search for entertainment on the Internet skyrocket. And gaming is included in this movement.
However, for the operator that plans to enter the Brazilian market, one doubt remains. How to start the operation in Brazil in the best possible way?
How does the current betting market in Brazil work?
Sports betting has been legalized in the country since December 2018, when then-President Michel Temer sanctioned Law 13,756/2018, which legalizes sports betting in the territory.
Since then, several advances have been made. Brazil already has about 450 sites that already move around R$ 12 billion per year. These sites sponsor 19 of the 20 most important clubs in national football.
According to an estimate by H2 Gambling Capital, the betting market in Brazil, combining legal and illegal means, moves around 2 billion euros per year. However, the market is not yet fully regulated.
The law sanctioned by Temer, which approved fixed-odds sports betting, indicates that sports betting is already considered a public service. This premise will attract the general rules applied to these economic activities, as well as more specific regulations that are in the process of being defined.
It is believed that the regulation will be implemented between the years 2022 and 2023, since projects around this theme circulate in the Chamber of Deputies, in the Senate and even in the Federal Supreme Court.
Along with the regulation of sports betting in Brazil, the projects include the intention to release and legalize casinos, bingos and the jogo do bicho.
What to do to enter the gaming and betting market in Brazil?
There are numerous steps that an operation must take to start a gaming and betting site. Many operators, both foreign and local, have numerous doubts about how to proceed in the best way, since Brazil is a huge, diverse market and in the process of regulation.
In an interview with GMB, executive Natália Nogues talked about how Control+F5 helps game operators to enter the Brazilian market:
“Our company offers 360° solutions, which are a service hub for operators arriving in Brazil or already operating in the country. Within these services we have e-marketing, customer service, development, compliance, human resources, legal and accounting parts; everything a company really needs. We also do a market consultancy with all our knowledge and experience built working in the gaming industry,” explained Nogues.
Awarded in the “Outstanding Professional” category at the BIS Awards, held at the Brazilian iGaming Summit 2021, Natalia Nogues also pointed out that “in 2022 there will be many partnerships, new sites will enter and there will be more competition. We will work hard to focus each of these sites on their market, with their strategy. The industry tends to grow a lot and 2022 will be the year for that. More growth for everyone.”
Control+F5 is a service hub that helps national and international game operators establish their company in Brazil with everything necessary for their success.
The company operates in the areas of 360º marketing, customer service, KYC compliance, software development, as well as off-site solutions in the areas of market consulting, human resources, legal advice, administration and accounting.
If a company wants to succeed in the Brazilian market, it can arrange a meeting with them. Certainly, Control+F5 can help interested operators to gain a good position in the national market.
Source: Control+F5 Blog
