Club Universidad de Chile, founded in 1927, is a top-tier club and one of the most successful and popular football clubs in the country. The Club has been crowned national champion 18 times and has also won the Copa Sudamericana.
This is Betano’s first sponsorship of a Women’s football team and the timing could not be better, as Club Universidad de Chile Women’s team is the national Champion in Chile, as well as one of the hottest names in LATAM female Football, reaching the Copa Libertadores Femenina semi-finals.
“This partnership underlines our commitment to supporting sports in Chile and strengthens our presence in the country. We are proud to be associated with such a historic team. We look forward to working more closely with the team and establishing our relationship with the fans. Vamos la U!,” commented Julio Iglesias Hernando, Chief Commercial Officer, Kaizen Gaming.
The President of Club Universidad de Chile, Michael Clark mentioned: “We are delighted that Betano has become our new Main Partner. This is a very important sponsorship and it fills us with pride, since it explicitly includes the female squad in the contract. We are very confident that this partnership will bring a lot of sporting successes, as all the U fans hope.”
This marks Betano’s second sponsorship agreement in Chile, following Club de Deportes La Serena in 2021.
Betano, is an online gaming operator, part of Kaizen Gaming, one of the fastest-growing GameTech companies in the world. Kaizen Gaming operates two brands in 7 countries: Betano (Portugal, Romania, Germany, Brazil, Chile) and Stoiximan (Greece, Cyprus).
Betano launched in Brazil in 2020 and Atletico Mineiro is the brand’s first sponsorship partnership in the country. As a true customer-fanatic, Kaizen Gaming uses technology and data to keep pushing the boundaries of online gaming entertainment and offer unique and innovative experiences to its customers around the world.
Source: GMB
