During the Copinha, a cup competition played by Brazilian under-20 football teams most of them from Sao Paulo state, the brand can be seen on the shoulder blade, while in the state’s torunament it will occupy the official shirt sleeves. In addition to advertising boards at the Lusa games, at the Ecological Park CT and various marketing actions aimed at the red-green fans.
“The partnership is a source of pride for Portuguesa, which over the last few years has sought to have renowned companies on its side that further qualify the Club's jersey, such as EstrelaBet, and nothing better than the STAR mascot come to life with the arrival of another great Star,” highlights Lusa's Marketing Manager, Bruno Fernandes.
This reciprocal feeling is also highlighted by Rafael Zanette, Head of Sponsorships at the company, who still promises many new features with this partnership.
“Portuguese's project with EstrelaBet married well from the beginning, we felt a great synergy on our side with Lusa's marketing department. There, we were sure that we had everything to consolidate a great partnership that will be very important for the fans. We are already planning a series of actions. What I can say is that we will have a lot of news in the coming months coming from this partnership,” he revealed.
Recognized for the number of stars it has revealed over more than a century of history, the strength, credibility and value of the Portuguese brand were decisive for this choice, which aims to further consolidate the union with EstrelaBet, as reinforced by João André Gerçossimo, CEO of BetStar.
“It is an immense satisfaction to close this sponsorship with a club as traditional as Portuguesa. With Lusa, we are reaching the Sao Paulo market and we know the importance of this for EstrelaBet. We are sure that we will work hard so that our work is consolidated and that this partnership yields great results for both of us. In the end, the winner will be the Portuguesa fans, as we are preparing a series of news for them,” he said.
With great growth within the sports betting market, EstrelaBet spared no effort to position itself, adapt and become the largest betting site in the world. So much so that the site is currently undergoing an update and will soon be available with thousands of new sports.
Source: GMB
