As well as the branding at the stadium, 888sport will become the presenter of the RBL predictor game, which gives fans a chance to win special prizes such as signed shirts, VIP tickets and season tickets for next season over the course of the campaign.
This will be 888sport’s first involvement in the Bundesliga, which makes it crucial that the partnership is designed in a way which fits both parties’ brands.
The positioning of the multiple award-winning sports betting provider is one which is based on a readiness to innovate and the resulting reputation as a pioneer in the technology sector. 888sport wants to expand further in the German market and its motto “Safer. Better. Together” demonstrates its commitment to safe and responsible sports betting.
“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga. 888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together”, Matthias Reichwald, Chief Commercial Officer of RB Leipzig, said.
“We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany”, Kieran Spellman, Vice President Head of 888sport, commented.
Since it was founded in 1997, 888 has been one of the leaders in the online gambling sector and uses in-house technology to allow players and B2B partners an innovative and top-class online gambling experience. 888 has won a multitude of awards in recent years which has underline their position in the market as well as the leading role they play in the technology sector.
The group is structured into two branches: B2C, as 888, and B2B under the title of Dragonfish. Their website offers its members more than just online betting and gambling. They are places of entertainment – places where people can enjoy a really interactive experience and be part of an online community with people with similar interests.
Souce: GMB
