Kambi, one of the most important companies in the sports betting ecosystem operating in the main regulated markets in the world, presented its solutions for sportsbooks and a new retail solution at the Global Gaming Expo in Las Vegas, aimed at greater interaction between bettors with the performance of the players in the matches.
In an exclusive conversation with GMB, Juan Barrachina, director for Latin America at Kambi, explained that the launch will allow greater interaction between players based on analysis of player data.
GMB – What are Kambi's news for the global gaming market, especially at a fair like this one in Las Vegas?
Juan Barrachina – We are presenting a retail solution, which we hope to installin many US casinos, and new tools that players are asking us, which are bets on player statistics and not on the game itself. That is, how the athletes will behave.
So with this novelty, is it possible to know how the player's behavior is?
That's right. It is possible to know a lot about him, such as how many fouls he makes, how many passes he makes, number of corners, etc. Before, the bets were specific to 1v2, but now it's moving to player performance. Especially for combined bets during the match, in which the bettor himself can create.
It sure is very difficult to do all the studies to offer this!
Statistics are available, but artificial intelligence and algorithms that are developed by Kambi professionals are increasingly used.
And how is business going for Kambi?
They are doing very well and we cannot complain. We are with the market leader in Colombia; in Argentina we have entered with great force in partnership with BetWarrior, which is the sponsor of the Argentine national football team; in Peru we are with olimpo.bet and with an eye on new markets, such as Brazil and Peruvian, which has just legalized sports betting, Ecuadorian and Chilean.
And very attentive to Brazil!
Brazil will be a big market and we hope to be able to work in the country from 2023 onwards. We are already looking for agreements with Brazilian operators, but we know that the requirements will be great and that there is a lot of competition in the country. Either way, we know it's a big market and where we all hope to work soon.
Does Kambi intend to set up an office in Brazil?
We are analyzing the possibility of opening an office in the region and, if in the end the regulation is approved, it will be mandatory for us to be present because it is a very large country and we need a local team to run the operations; so possibly yes.
Do you expect a soon regulation of sports betting?
I think so. We are all waiting for the end of November or the beginning of December for President Jair Bolsonaro to sign the presidential decree announcing that the regulation of sports betting is 100% official and legal.
Source: Exclusive GMB
