The change has been made “to better communicate what the association is and stands for” and to “reflect the significant transformation taking place in its activities which is linked to a new positioning and strategy that has evolved from initial monitoring to a complete global ecosystem of services offered,”
The rebranding reflects several other developments, including a new strategy and further focus on the services it offers beyond the initial monitoring. These are education, training, knowledge building, intelligence studies and stakeholder influence management.
“This is a fantastic achievement that will promote and give a clear understanding of our services and products to the different audiences with whom we interact. ULIS, as a new branding design, conveys a powerful message that the lottery world is united to safeguard the integrity of sport competitions,” said Ludovico Calvi, president of GLMS.
“The new identity is a result of a thoughtfully constructed strategy that is being implemented by the general secretary Luca Esposito,” added Calvi.
ULIS leadership is embarking on an “ambitious” plan to change and upgrade the scope of its services and the way lotteries, sport organisations, regulatory or law enforcement agencies perceive the association.
“The new identity has a dynamic look and feel, is memorable and meaningful to all stakeholders,” observed the organisation in a statement on the rebrand.
“The acronym ‘ULIS’ articulates a clear and differentiating proposition for united lotteries in the continuing mission of ensuring the integrity of sports in a global, non-profit, multi-stakeholder network.”
Earlier this year, the GLMS approved three new associate members – the CSCF Foundation for Sport Integrity, the Hungarian Supervisory Authority for Regulatory Affairs (SARA) and the Greek National Platform for Sports Integrity (EPATHLA) – to aid its battle against manipulation in sports betting.
Sourcew: GMB
