GMB - With what expectations do you await the regulation of the Brazilian online casino market and what are the firm’s future projects?
Emilie Zamponi - Without a doubt, Brazil is the most promising market in Latin America for games of chance. With more than 200 million inhabitants, a strong sports and entertainment tradition, as well as a thriving financial sector, it represents one of the most anticipated openings of the last decade.
The debate around the regulation of iGaming in the country is not new, but it faces a key moment for its future. We know that, as it is an election year, little legislative activity is anticipated for 2022. However, slow but sure progress is being made, and we are very excited about the opportunities that regulation will open up for all industry players.
Play'n GO content is performing strongly in several regulated markets in Latin America, and we are convinced that there will be a lot of demand for world-class online casino games in Brazil, once the regulatory framework is in place.
We are ready to transfer to Brazil our experience in more than 25 regulated markets around the world, and offer both our operator partners and their clients an unparalleled content proposal, which transcends what is visible on the surface of gaming and allows to generate a long term bond. We believe that Brazil has the potential to change the rules of gaming and transform the sector globally, and we want to help local operators write a success story together.
What challenges does Play'n GO face in attracting a young and technologically demanding audience?
We are first and foremost an entertainment company, so our primary goal is to engage and entertain players. The equation is simple: no fun, no game.
80 percent of the spins that are made in our slots correspond to the mobile channel. We were among the first to have known how to anticipate and manage the mobile boom, and a large part of our success lies there, in our intelligence to anticipate trends and changes in the market.
Before the iPhone was created, Play'n GO was already developing content for mobile devices. We understood from the start that to grow in an increasingly connected environment, our games needed to be able to deliver an incredible experience on a 6-by-3-inch screen.
Our slot catalog is doing very well in regulated markets throughout the world. Serial games like Dead, Reactoonz and Joker have become classics that will never get old, and we see an unprecedented opportunity to expand their popularity to Brazil when the regulations are approved.
Why is quality content important in the post-regulation scenario?
There is a popular saying that says: "Whoever takes a lot of space, the less he tightens up." Platforms today are full with content, but much of what is available lacks quality. It is true that most operators will provide their users with hundreds or thousands of choices of slots and other casino games. But only a handful of these are competitive, that is, they provide real value in terms of benefits and game time.
It shouldn't be a race to integrate large volumes of content. The focus should be on investing the time necessary to forge reliable and lasting relationships with providers in order to understand the content, let the data speak and thus enrich the offer with concrete proposals and actions for the target audience.
The games must offer a good price/quality ratio to customers. Some time ago, operators considered content to be the means and not the end. Experience continues to show us that content is the star. Faced with a practically infinite range of entertainment possibilities, accessible a click away, we have to do more as an industry for users.
What can we expect from Play'n GO in the coming months?
Play'n GO has always been at the forefront of innovation and trends, and our history supports us. We pioneered the creation of mobile games before the smartphone revolution as well as the development of grid slots. Similarly, we work tirelessly to design and implement less visible but equally important innovations that have to do with our back-end systems and the way we launch our games.
Building a sustainable future is the biggest challenge for our sector. Sustainability, whether in our approach to environmental issues (we committed to achieving Climate Neutrality by 2025 and Net Zero Emissions by 2030), in promoting a digital and smart work culture, or in the mechanics of the games we develop, works like a compass that marks the direction of Play'n GO.
That is the path we are tracing and the one we are going to continue. We will continue to focus on creating quality, sustainable and socially responsible entertainment for regulated markets. We hope that more carriers and providers will join these efforts. It is of interest to everyone.
Source: Exclusive GMB
