Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has clinched a long-term extension of its official data partnership with bet365.
Genius Sports will provide bet365 with its exclusive portfolio of official data rights including the Premier League, NFL, CFL, AHL, NASCAR and more. In addition, as the official data partner to the Mid-American Conference, Genius Sports will provide bet365 with the first and only official data feed for betting on NCAA sports.
In another first, Genius Sports and bet365 will explore the implementation of Genius’ unique suite of ground-breaking betting products powered by its Second Spectrum tracking and augmentation technology.
“Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our Customers. Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide”, said Mark Locke, CEO of Genius Sports.
Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Its technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry. Company is the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Their innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.
Source: GMB
