The VIP cabin of the Hard Rock Hotel at the Interlagos Circuit, in São Paulo, next to the Senna S turns, will offer a premium gastronomic experience during the Formula 1 Brazilian Grand Prix, with food service, non-alcoholic beverages, beer and the right to to visit the pits and see the movement of the F1 teams up close.
The Hard Rock Hotel action will be valid for the three days of the event (November 11th to 13th) and will bring together two iconic brands, the Senna S turns and the hotel brand that all refers to the wonderful guitar that became a trademark of some of the main hotel-casino of the network.
Senna S turns was conceived by the late Ayrton Senna in the 1980s, when the driver suggested a change in the track layout, which was under construction, to bring more emotion to the Formula 1 races. The suggestion was accepted and the area became one of the most incredible in the sport and one of the best overtaking points in the races, after the straight from the pits that leads to the descent to the Senna S turns.
Hard Rock has big plans for Brazil. In addition to numerous projects in progress, the brand explores Hard Rock Live Florianópolis, in Santa Catarina and, as Alex Pariente, Senior Vice President of Casinos and Hotels, in the area of casinos exclusively told GMB, “if we have the opportunity and the conditions are correct, as long as the legislation and regulations are consistent”, the company will be able to implement gambling activity in the country as it already does in numerous well-regulated jurisdictions.
Source: GMB
