VIE 1 DE NOVIEMBRE DE 2024 - 05:26hs.
Investment of EUR 14 million

Betsson acquires majority of shares in B2B sportsbook business

Betsson has through a subsidiary acquired 80 percent of the shares in KickerTech, that owns a business-to-business (B2B) sportsbook operation, from TG Holdings. The acquisition will support Betsson’s B2B growth strategy by expanding its client base and providing additional scalable technology. “This deal will strengthen our position as one of the leading B2C sportsbook operators in the market,” says Pontus Lindwall, CEO of Betsson.

KickerTech has a team of 50 professionals, based in Vilnius, Lithuania, building advanced odds models, trading technology and sportsbook features. In the last 12 months, ending on 30 September 2022, the acquired business generated revenue of approximately EUR 2.6 million and EBIT of approximately EUR 1.3 million.

The acquisition will support Betsson’s B2B growth strategy by expanding its client base and providing additional scalable technology as well as strengthening the existing sportsbook with advanced trading and modeling tools and added sportsbook features for players.

Signing and closing has taken place as of October 26 and the total consideration for 80 percent of the shares amounts to EUR 14 million on a cash and debt free basis. The consideration will be paid in three instalments, with EUR 6 million in cash immediately, EUR 4 million in cash in six months with an additional EUR 4 million in twelve months, either in cash or shares issued by Betsson.

The cash portion of the acquisition will be financed with Betsson’s existing funds.

We continue to grow our sportsbook business around the world and this deal will both strengthen our position as one of the leading B2C sportsbook operators in the market and complement our highly competitive B2B sportsbook proposition,” comments Pontus Lindwall, CEO of Betsson.

We are acquiring a proven business with a track record of growth in client base, sportsbook turnover and revenue in the past years. The acquisition will contribute sportsbook functionality, tech development capabilities and new B2B clients. I am very pleased to welcome the new team and clients to the Betsson Group,” added Lindwall.

Source: GMB