Intralot Brasil, operator of Loteria Mineira, held a meeting with the commercial team in the first week of October to train the team in order to guarantee the best gaming experience for the company's customers and resellers.
The meeting took place at three Intralot regional offices in the state of Minas Gerais (Divinópolis, Ipatinga and Varginha), when the commercial team participated in training on Intralot products, marketing, retail, sales processes and accountability.
In addition, the event allowed those involved to get to know the performance of the last quarter and discussions about the actions in progress and proposals for the last quarter of the year, with emphasis on the promotion ‘Seleção Keno do Brasil’, which will distribute more than R$ 18 million (US$ 3.4m) in prizes until the end of the Qatar World Cup.
In addition to the commercial team, those responsible for the management, marketing and human resources areas, as well as the retail consultant, Alex Guerra, participated in the meeting. “The team's participation and collective commitment were fundamental for the success of this training and certainly for an even better fourth quarter,” evaluates Intralot do Brasil.
Intralot do Brasil arrived in the country in 2008 with the mission of operating licensed lotteries and two years later, in March 2010, it signed a contract with the Lottery of the State of Minas Gerais and, months later, launched its first product, Keno Minas, a which to date is the most successful of the company in Brazil.
The Intralot Brasil operation stands out as an important driving force in the state's economy, responsible for approximately 4 thousand jobs generated through the operation at its points of sale, present in 433 municipalities. In the last year, more than R$ 18 million (US$ 3.4m) were distributed in commission to resellers.
Source: GMB
