According to an investigation, the negotiation agreements are properly forwarded and the amounts are around R$ 25 million (USD 4.7m), which would be, in terms of money, the largest sponsorship in the history of Cruzeiro.
In terms of comparison, Flamengo collects about R$ 33 million (USD 6.2m) from Banco BRB, while Palmeiras gets something around R$ 30 million (USD 5.6m) from Crefisa, just for the priorityspace in the jersey. Atletico-MG, in turn, receives from Betano R$ 15 million (USD 2.8m) per season.
In addition to the sponsorship amounts, the company would also pay the fine for the withdrawal of another sponsor from the same segment that currently sponsors the club.
The goal is to have the new sponsor stamped on the noble part of Cruzeiro's jersey as early as next season, when the team returns to play in Serie A. Currently, the club has a partnership with PixBet, also in the sports betting business, but the contract will be terminated at the end of the year, that is, there is no incompatibility with the brands.
Pedro Lourenço, from Supermercados BH, had already given his endorsement for the removal of the current master sponsorship of the prominent place of the jersey and should follow in the club with other projects and with its brand stamped in another area.
Betfair had also already struck a deal with Ronaldo Fenômeno himself and has a section within his RonaldoTV channel on Twitch.
Betfair (www.betfair.com) is one of the largest online sports betting providers in the world, and official sponsor of CONMEBOL Libertadores and Sudamericana. The company, founded in London in 2000, pioneered the provision of peer-to-peer (Betfair Exchange) betting in the betting industry and manages a full suite of sports betting, entertainment events and online gaming products for over 4 million of customers worldwide, available to over 18s.
Thanks to its state-of-the-art technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.
Source: GMB
