The video offers a taste of some of the unique experiences available to the AS Roma fans who can win VIP tickets, match-worn shirts signed by players and many other exclusive prizes in the competition “The new way to experience Roma”.
The video was directed by Mario Maellaro, who is known by many due to the numerous Italian TV programmes: one example is “Avanti un Altro” and “Ciao Darwin” (Mediaset) in which he supported the frontman Paolo Bonolis from 2010.
The two main characters in “The new way to experience Rome”, played by Claudia Ruggeri and Graziano Scarabicchi, revisit the roles of Audrey Hepburn and Gregory Peck as they travel through some of the most beautiful parts of the Italian capital from the Imperial Forum to the Pantheon, going through Piazza San Pietro to the Aventine hill, via Piazza Navona and the iconic Trevi fountain, until they reach one of the most symbolic locations for Romans and Roman fans: the Stadio Olimpico.
At the stadium, the couple join a group of fans who are ready for a new season filled of excitement, content and experiences. To make this season even more thrilling, StarCasinò Sport has created a dedicated page on the site for fans of AS Roma where they can join in with fun quizzes and one-off games offering them the chance to win some of the many prizes up for grabs. And that’s not all! The social media channels of the club and the brand will be used for a special storytelling devoted to these unique supporters who, every season, captivate and enthral players and other football fans from all over the world.
“We are delighted about this new partnership! We wanted to work with AS Roma because of the stature of the club and the unique bond which exists between the city and the team, where the fans are seen as a key part of the football experience, just like we do at StarCasinò Sport,” said Stefano Tino, Managing Director of StarCasinò Sport. “The arrival of the new owners at the club has created an environment with even greater footballing ambitions, building the foundations for a brighter future at a global level. We are convinced that we will achieve great things together.”
“AS Roma is a unique club with a special fan base that is admired around the world. Under the management of José Mourinho, the club has already won a major European trophy and we have no doubt that this is only the first of many more to come. We want to create excitement, involving all Roma fans in unique experiences, helping them to discover our vision for football and sport,” commented Francesca Broggi, Head of Marketing Italy for StarCasinò Sport.
StarCasinò Sport is a sports entertainment website, with exclusive content created by the players for the fans with news, videos and fun facts about any sport, the latest gossip and the chance to win exclusive experiences and big prizes.
StarCasinò Sport is an official partner of AC Milan, a premium partner of AS Roma, a top partner of FC Torino, the official infotainment partner of US Sassuolo, and a premium partner of US Salernitana and Palermo FC.
Source: GMB
