Bolla, new betting site launched last Thursday night (27) in Sao Paulo, wants to differentiate itself in the market with a proposal that resembles popular dating and music applications, offering a user experience to achieve generation Z and millennials.
The bookmaker offers the main markets and bets in virtually all sports and leagues, plus an entertainment area with casino and live casino games from leading global developers such as Play'n GO, Wazdan, Betsoft, Yggdrasil, Evolution, Pragmatic Play, Caleta and others.
Bolla's proposal is to be a website that will unite crypto, culture and sports in a relaxed way, according to Chris Snyder, a spokesman for Oracle Ventures, which owns Bolla.
"It's our first foray into the sports betting market. We are of the generation that 20 years ago fell in love with the video game and where we had a lot of success. Now we want to do the same with Bolla and turn it into a passion the same way we did in the game area," Chris said.
On the reasons for launching Bolla in Brazil, Mike Rhinehart, also a spokesman for the company, said that "it is the most passionate country in the world when it comes to sports, in addition to having a sports betting sector already consolidated, although not yet regulated. It's the perfect place to launch our first platform," he explained.
Mike said that Bolla will follow all determinations when regulating "and we will work in a very transparent and responsible game-focused manner, supporting all the rules that are determined for the operation of bookmakers in Brazil."
The company has internally developed the platform under which Bolla operates, "an initiative that makes us work 24 hours a day, 7 days a week, to deliver to our audience exactly what they seek, which is fun, security and a reliable website," Chris explained.
To win over its target audience, Bolla wants to combine sports betting with hype culture. "The first step is this, bringing the world of music, fashion and celebrities. The second is we are very close to generation Z and millennials, easing the Bolla site with a format that closely resembles dating sites and social networks," said Chris.
"We want to see the new generation betting, and Bolla is the best place for younger people to come in and learn to interact with the site and have fun the same way they do on dating sites and social networks," Chris added.
The site accepts the main payment methods, such as bank slip and Pix, as well as cryptocurrencies, with as a customer service team available in Portuguese Brazil.
For generation Z and millennials, Chris and Mike sent a message during Bolla's presentation to the audience during the cocktail party: "'Bolla sorte'. We want to be the first iGaming platform that will always wish our users good luck," company spokespeople said.
Source: GMB
