EstrelaBet, one of the most renowned sports betting houses in operation in Brazil, has just closed a sponsorship contract with Rádio Itatiaia, one of the main radio stations in Minas Gerais, operating from Belo Horizonte.
The partnership agreement between the two brands will be for the broadcasts of the World Cup in Qatar by the broadcaster. EstrelaBet will be one of the official sponsors of the coverage and guaranteed a space in the broadcaster's special programming.
Rádio Itatiaia will cover the broadcast of the World Cup and EstrelaBet will have testimonials during the programming and it will mentioned in the scores announcement of the matches. In addition, commercials will be aired during the broadcasts.
Fellipe Fraga, COO of EstrelaBet, stated: “We have a strong vocation in supporting the sport and this can be proven by the numerous sponsorship contracts with great teams from all over Brazil. Now, closing an agreement with one of the most important radio stations in our dear Minas Gerais fills us with pride.”
For Fraga, sponsoring a radio station “reinforces the importance of this key media. We cannot forget that radio is completing 100 years in Brazil and, still today, it is one of the most important vehicles for all of us to be aware of what is happening in the world.”
In addition to sponsoring the station in the broadcasts of the games of the Qatar World Cup, EstrelaBet closed with Rádio Itatiaia the naming rights of the Copa Itatiaia, one of the main amateur football competitions in Brazil.
Considered “The Amateur/Várzea World Cup”, the 2022/23 edition will take place in December and will have 32 teams vying for the title, today in the hands of Novo Cristina, in Betim.
Source: GMB
