At the 2018 World Cup in Russia, 365Scores accumulated 2 million unique users in Brazil. In 2022, the company's app has 5 million unique users in the country. And the trend is to grow even more with the games during the World Cup.
"365Scores quickly established itself as a reliable application for news, data and statistics, in addition to speed of information. Today we have more than 590 million impressions per month in Brazil and we make our content available in more than 40 languages. With these nine (9) sponsorship quotas we can clearly see the strength of the ‘second screen’ in Brazil,” Felipe Chuquer, commercial director of the company.
“Brazilian fans, who are passionate about football, are once again following the national team closely. The sports fan in 2022 doesn't just want to see the game on TV, he wants to receive all the information in real time, with quality and agility. Together with our sponsors, we will deliver a unique experience during coverage,” adds Chuquer.
The companies Itaú, Prime Video, Perdigão, Nissan and Diageo bought the gold quota. Netshoes in silver category, while Panini, SmartFit and Clear in bronze.
Marco Frade, Head of Media, Digital & CRM at Diageo, comments on what he expects from the partnership: “It's a Cup year, with this theme Diageo bets that consumers will celebrate in bars, at home and on several occasions where the cell phone will be essential to follow football games and other sporting events. 365Scores adds interaction and media efficiency to Diageo's brand plans to impact the Johnnie Walker, Tanqueray and Smirnoff audiences with media delivery of the football package at moments of celebration.”
Vitor Perazza, Senior Marketing Analyst at Nissan Brazil, also comments on what he expects from this partnership: “At a time when all the spotlight is on the World Cup, we are looking for a digital partner with a presence in an important territory, that would talk to this public, as Nissan sponsors the broadcast of the Libertadores and UEFA Champions League on open TV and PayTV. 365Scores for all relevance, formats and interactivity with a few months of partnership, we already see relevant results for the brand, with qualified users and sessions.”
365Scores is the largest and fastest 24/7 real-time sports app in 10 different sports and over 2,000 competitions worldwide. Including stats, breaking news, game insights, lineups, live rankings, social media buzz, sports fan odds to bet more accurately and the thrill of having all this information in the palm of the hand, on smartphone, tablet laptop, on or even on the wrist with a smartwatch.
Source: GMB
