A two-year contract gathers two of the most important eSports and sports betting organizations in Brazil. FURIA and Betnacional begin this Wednesday (5) a joint work with the bookmaker occupying the noble space of the eSports organization's uniform.
In addition to being present on the shirts of the different FURIA eSports teams, Betnacional will have its brand exposed on other FURIA properties on social media.
Betnacional joins other important sponsors of one of the most important eSports organizations in Brazil, along with leading firms such as PokerStars, FTX, HyperX, AOC and Red Bull.
André Akkari, co-CEO of FURIA, commented: “We are very happy to welcome Betnacional to the FURIA family. The content production project that we are putting together is revolutionary. Our fans will have access to behind-the-scenes experiences and images that were previously reserved for professional athletes.”
According to Akkari, the partnership will also allow the development of women's CS:GO in Brazil, where Betnacional promises a great investment in the country's scenario, financing bootcamps for the women's team in Europe to reach the whole world in the short term, as has already happened with the men's team.
The partnership will also focus on producing behind-the-scenes content and fan experiences, with both the FURIA and Betnacional content teams working together, focusing on various activations planned for the IEM Rio Major 2022, a tournament that will take place between October 31st and November 13th at Jeunesse Arena, one of the facilities at the Olympic Park, in Barra da Tijuca, Rio de Janeiro.
FURIA will be the third team sponsored by Betnacional in the eSports scenario. Before the organization, the bookmaker already had partnerships with B4 Esports and O Plano. With the investment in one of the largest organizations in the country, the company aims to become a reference in the electronic game market in Brazil.
Source: GMB
