Intralot do Brasil, operator of the Lottery of the State of Minas Gerais, has just launched the promotion “Seleção Keno do Brasil”, in which it will award players from Minas Gerais with thousands of shopping vouchers for bets made both on the physical network and on the online channel of the company.
The launch of the promotion unites two passions, one national and one from Minas Gerais. The Brazilian football national team is on the verge of heading to the Qatar World Cup and Keno Minas has just completed 12 years of existence.
That alone is reason enough to celebrate. Intralot is delighted with the success that the modality has achieved over these 12 years, contributing millions of reais to social care in Minas Gerais.
During the pandemic alone, more than R$ 33 million (US$ 6.4m) were allocated directly to the fight against covid-19, while Intralot, via Loteria Mineira, transferred more than R$ 10 million (US$ 1.95m) to the State Military Police and more than R$ 25 million (US$ 4.85m) in assistance to those affected by the rains in the Recover Minas Program. In total, the social area has received more than R$ 200 million (US$ 38.7m) since 2010.
To date, Keno Minas has distributed more than R$800 million (US$ 155m) in prizes to gamblers in the state of Minas Gerais.
“Keno Minas is a product that we are proud of. It was launched 12 years ago and was so popular among people from Minas that today it has become an example of a successful product in the Brazilian lottery market,” comments the marketing team at Intralot do Brasil.
Launched in September 2010 by Intralot do Brasil a few months after the Greek company signed its contract with the Minas Gerais State Lottery, Keno Minas was the first online/real-time game offered by the company in Brazil and until today is the main modality in the state.
For the promotion of the World Cup, customers from Minas Gerais must bet on Keno Minas Online (minimum of R$ 8), fill in their personal information and the code of the ticket purchased to compete for shopping vouchers and official balls for the World Cup.
For purchases at accredited retailers, the minimum amount to participate in the promotion is R$ 6. In addition to the prizes of the 'Seleção Keno do Brasil' promotion, customers also compete for up to R$ 2 million (US$ 390,000) every four minutes in Keno Minas extractions.
The “Seleção Keno do Brasil” promotion runs until December 20, 2022 and will distribute more than R$ 18 million (US$ 3.5m) in prizes.
In addition to Keno Minas, Intralot do Brasil also operates Multiplix, Minas 5, Totolot, Totogol and Speed Race. All games are available at more than 2,500 lottery terminals located at various points of sale throughout the state.
Source: GMB
