MIÉ 27 DE NOVIEMBRE DE 2024 - 03:48hs.
Per Carlander

LeoVegas appoints new director of sports strategy

Online gambling operator LeoVegas Group has appointed Per Carlander, previously of Kindred Group and Svenska Spel, as director of sports strategy. In his new position, he will support the group’s network of sports betting operations, which includes the Expekt and BetUK brands. The appointment comes ahead of LeoVegas being acquired by MGM Resorts International, in a public tender offer worth US$604m.

I’m very impressed with what the teams have done so far. A multi brand sportsbook including Expekt and BetUK to name a few, competing and taking market shares in some of the most competitive regulated markets in the world,” Carlander said.

I’m looking forward to being a part of a great team that enhances the thrill of sports with a true personalised betting experience. We are ready to take it to the next level together with MGM and I’m happy to be part of that journey!”, he added.

Carlander joins LeoVegas having most recently served as chief product officer and vice president of sports and racing at Svenska Spel between August 2021 and Octocer 2022, in what was his second spell with the Swedish operator.

From 2006 to 2018, Carlander held several roles with Svenska Spel, including sportsbook risk manager and sports trader, odds compiler and sports trader, and head of live sports trading and sportsbook integrity.

Between his two spells with Svenska Spel, Carlander spent three years as country manager for Kindred’s Unibet brand in Sweden.

The appointment comes ahead of LeoVegas being acquired by MGM Resorts International, in a public tender offer worth US$604m.

Last week, the company also announced that LeoVegas has elected a new, three-member board ahead of the pending acquisition. The board will include current LeoVegas chief executive Gustaf Hagman, MGM Resorts CEO William Hornbuckle and Gary Fritz, head of gaming at IAC, a major shareholder in LeoVegas.

Source: iGB