The technological solution is offered by the award-winning platform and content provider Sportingtech; partner and provider of www.vaidebob.com gaming platform.
The BOB brand has been gaining a lot of notoriety in the sports betting scenario in Brazil, through smart and strategic partnerships, such as the brand ambassador agreement with the five-time world champion Vampeta, and the exclusive marketing agreement with the largest radio network in Brazil, Jovem Pan, which also has a strong presence on television and the internet.
Thomas Carvalhaes, executive director of Vai de BOB in Brazil, comments: “BOB is indeed a young brand in the Brazilian market. However, it is a brand that has behind it a team of professionals with extensive experience in the betting market in Brazil and the world.”
“Our aim is precisely this: To innovate, while offering due relevance to our target audience, the Brazilian gambler. We believe that BetBuilder is another step in the right direction for the realization of the Vai de BOB brand in Brazil,” adds the executive.
According to Carvalhaes, new exclusive features will be launched in the coming days, with a view to this year's World Cup.
Source: GMB
