MIÉ 27 DE NOVIEMBRE DE 2024 - 04:37hs.
Tips, stats and sports betting

Brazil’s National Basketball League signs three-year sponsorship deal with Sportsbet.io

The National Basketball League of Brazil has closed an agreement with international sports betting brand Sportsbet.io, partner of São Paulo in national football, becoming a new sponsor. The deal is valid for three years and aims to provide sports fans with a different experience, with 123 exclusive games from Novo Basquete Brasil (NBB), Copa Super 8 and ‘Jogo das Estrelas’ on various digital platforms and content, mainly educational, about betting on live shows and podcasts.

On Sportsbet.io supported streams, fans will receive tips and information about stats and bets before and during matches. After the games, they will be able to follow the other results of the day and prepare to bet on the following rounds.

"The partnership we are starting demonstrates the confidence of a relevant brand in the international sports scene in the work carried out by the League, whose main objective is to make clubs and the sport itself increasingly stronger," said Delano Franco, president of LNB.

"Together, we will bring the excitement of games, entertainment and quality content to basketball fans across Brazil. And the use of digital platforms will provide visibility and engagement for our new sponsor."

In Brazil, Sportsbet.io sponsors São Paulo in football and other sports, including men's basketball, as well as the Copa do Brasil, one of the country's main championships. The brand is also a naming partner of Imperial Sportsbet.io, a CS:GO - Counter-Strike Global Offensive team. In England, they support Southampton and Arsenal.

"The way we will use and activate the sponsorship of the LNB and our presence at the NBB, meets the pillars of the brand: fast, fun and fair. We believe in partnerships that go beyond commercial relationships and we are entering to contribute to Brazilian basketball to achieve much more people," said Justin Le Brocque, Head of Marketing at Sportsbet.io.

Another strong point of Sportsbet.io's performance in competitions organized by the National Basketball League will be the great interaction with digital influencers throughout the season, including during broadcasts.

Source: GMB