During the entire competition weekend, the Hard Rock Hotel had its VIP area at the Interlagos Circuit. Together with the organization of the race, the hotel chain created the Residence Club at the Hard Rock Hotel, which was located in S do Senna, with a privileged view of the race and a premium experience for fans.
The cabin offered food service, non-alcoholic drinks, beer and the right to visit the pits and see the movement of the F1 teams up close.
The Hard Rock International group decided to expand its presence in Formula 1 and closed a partnership with Red Bull Racing last May, the team of the current champion of the category, the Dutch Max Verstappen.
Under the agreement, which also includes the eSports team Red Bull Racing, the Hard Rock brand has visibility in the cars and overalls of Max Verstappen and his Mexican teammate Sergio ‘Checo’ Pérez. With the agreement, the Hard Rock group still has the status of official partner of Red Bull in the segments of restaurants, hotels, resorts and casinos.
Source: GMB
