Smook, a veteran of 18 years in iGaming, joined Betsson as a Key Affiliate Manager in 2019. He worked his way up to become Business Development Manager earlier this year and has now secured a further career progression within the group.
The new Head of Affiliates will be tasked with leading the affiliate department and driving traffic to more than 20 brands operating under the Betsson Group umbrella, including establishing professional long-term relationships with affiliate partners and other stakeholders.
Prior to joining Betsson Group Affiliates, Smook served as an Affiliate Manager at Legolasbet, from May 2018 for around a year and a half before switching to Betwinner Affiliates where he served just two months in the fall of 2019. Both roles were based in Sliema, Malta.
Based at Betsson’s headquarters in Malta, Smook commenced his new role on November 14 and began leveraging his wide area of expertise which includes digital marketing, contact centers, electronic payments, and risk, besides affiliate management and business development.
Betsson Group Affiliates expanded their Latin American hunting ground in September with the addition of Mexico following the commencement of operations by the group via the betsson.mx platform, introducing casino gaming and sports betting to local players.
Source: GMB
