This is a new landmark deal for Kaizen Gaming becoming the first sports betting operator to ever partner with FIFA on the world's biggest football event.
FIFA has never had a gambling operator as a partner before. The partnership demonstrates the worldwide standard of Betano, a brand owned by the Kaizen Gaming company present in the markets of Europe, South America and North America.
Betano will be a supporter of the FIFA World Cup for Europe and will be present in the stadium at every World Cup match with two LED panels (covering 25% of the length of the pitch) for 90 seconds. “These LEDs will of course be visible not only in Europe, but also around the globe", announced Betano CEO Mr. George Daskalakis.
In addition to the LEDs, Betano will also have other benefits during the Qatar 2022 World Cup matches, such as the right to use the official World Cup logo, jingle and the rest of the World Cup 2022 identity in all its communication in all European markets .
Betano offers high-tech and entertainment services of sports betting, live sports betting, casino, live casino, virtual and lotto in the markets of Greece, Romania, Canada, Germany, Portugal, Czech Republic, Bulgaria, Cyprus, Brazil, Chile, Peru and Ecuador , to be developed in the following years in many other countries.
Founded in 2012, Betano celebrated 10 years of activity in 2022, the year in which it received the most prestigious award in the gambling industry, 1st place at the EGR Gala in the Best Operator of 2022 category. Besides, company as chosen this year as a Great Place To Work® in Greece, Portugal, Romania & Bulgaria.
No Brasil, além do patrocínio máster do Fluminense e do Atlético-MG, a casa também possui presença em mídia online e offline buscando ampliar seu posicionamento no mercado desde que chegou ao país no início de 2021. A Betano é também patrocinadora de 16 times de futebol na Europa e América do Sul, dentre elas equipes lendárias como Benfica, Porto, Sporting e recentemente a Universidad do Chile.
Source: GMB
