The online betting platform Roobet wants to increase its audience in Brazil, and for that, it has launched a new campaign that bets on good humor when it comes to publicizing the name of the newly arrived brand in the country.
Starring the comedian Rudy Landucci, who changed his name to “Roody” due to the partnership with Roobet, the campaign explores one of the main highlights of the brand: his fun name.
And, to highlight the name of the new brand in an unusual way, a fictional musical competition was created to find the perfect “Roo”. “Roody” played 5 different characters, including judges who are a comic representation of great personalities of Brazilian music.
The creation of the campaign was carried out by the marketing consultancy Aunica Interactive Marketing and the production of the advertising film was jointly carried out with the production company Tabasco Filmes.
Alexandre Azevedo, head of planning at Aunica, highlighted: “Since the beginning of our partnership with Roobet, we realized how the name has always been a factor capable of generating connection with the fun spirit of the entertainment platform. And since we are talking about a brand that is being presented to the Brazilian audience, this video was perfect to highlight and reinforce the brand name in a creative and efficient way.”
Roobet offers sports betting on football, NBA, NFL, ice hockey, basketball and many other sports, as well as numerous attractions in the areas of slots, crash games, live casino and casino games, with the best providers in the world , like Play'n GO, Pragmatic Play, Evolution, Red Tiger, Booming Games etc.
Source: GMB / Adnews
