Ampfy's integrated campaign features pieces on the most diverse channels and has as its central point the film “Acredite”, directed by the Youth trio, from Stink, and with audio from Satelite.
The film also works as a great product demo, where people can learn how to use the platform and gain benefits by betting on the plays that appear in the campaign.
"Football is in Betano's DNA and we know that, culturally, Brazil reflects the national passion for sport and for championships like the World Cup. In this way, the union of these elements sealed the opportunity to be the only market of Kaizen Gaming to conduct a local campaign during the event. We are pleased with the result as the campaign goes beyond promoting the brand and our business. It delivers an exciting and positive message to everyone about believing and betting on dreams, overcoming challenges and moving on towards victory, as well as in sport," says Alexandre Fonseca, Betano's country manager in Brazil.
Among the various initiatives of the campaign, there is also the sponsorship and naming rights to the largest festival in the country during the World Cup, Village Betano. The event takes place until December 18, at the Jockey Club of Rio de Janeiro, during the games of Qatar 2022. The festival has broadcast matches, shows and various activations of the brand.
"Our campaign explores a unique point of view that differentiates Betano from competitors. It is a great tribute to the resilience of Brazilian athletes who, despite all the difficulties, have never stopped betting high on their careers," says Fred Siqueira, CCO of Ampfy.
Responsible for all of Betano's media strategy, Artplan launched the campaign during the Globo network's Fantástico TV show.
"We have built a media strategy focused on surrounding the World Cup theme at different points of contact, always focusing on the consumer journey," said Joana Chulam, General Media Director of Dreamers Group.
Source: Abramark
