Developed in partnership with Resenha Digital Clube, the football arm of Spark, Bolão 365Score will provide an innovative experience in the digital environment. The fan will be able to create an exclusive poll among their friends and follow in real time each bid of the matches of the Cup with the best of the technology of 365Scores; odds, live games, real-time statistics and information about athletes, selections and the backstage of the biggest and most anticipated sporting event of the year.
The ‘Bolão 365Scores’ will have a campaign on social networks with more than 20 content producers, leading fans to participate from the games in the first phase up to the gran final. As ambassadors of the action will be the professional athlete of Futevôlei, Natalia Guitler, and the journalist Ivan Moré. Guitler will play the role of "reason" within the campaign, while Moré will represent the "emotion".
"We are a people passionate about football, of course, but more than that, during the World Cup period, another national passion emerges, which are the polls. Everyone likes to set up groups with their friends as a way to complement the competition experience. And everyone has their own way of twisting and making their guesses. Some go for reason, others for emotion. This is the motto of our campaign, which humorously brings these two opposites of how to twist and palpitate in the results," says Rafael Morettini, Head of Marketing Latam at 365Scores.
In addition to all communication, 365Score bets on dozens of memorable prizes to attract the fan to its poll. The great winner, along with a friend, will get official jerseys autographed by great football idols, in addition to 1-year season tickets of their favorite team. In total, 365Score will award more than 150 participants.
"The 365 Scores poll is the perfect place for those who want to stay on top of all the news in the sporting world and give the right guess!", says Natália Guitler, who will have as his "rival" Ivan Moré.
"Innovation, technology and fun associated with the biggest sporting event on the planet. That's what 365Scores is providing for its users and I'll be participating in all this move that is traditional in Brazil," ends Moré.
Source: GMB
