According to Daniel Trajano, commercial director of Esportes da Sorte, the average value of bets on election day was about 16% higher than the previous two days. In addition, on Sunday, the preference of bids was favorable to the victory of President Jair Bolsonaro (PL).
"I value that bettors chose the Bolsonaro side largely for cost benefit. We were paying about R$ 1.40 for each real bet on Lula's victory, and R$ 2.60 for Bolsonaro. As the most recent polls pointed to a scenario of technical tie, the cost benefit of betting on the current president became higher," explained Trajan.
For Ricardo Bianco Rosada, marketing director of Galera.bet, the last debate and the news that came out until the date of the election influenced the flow of bets. "The stakes followed the polarization of polls and urns, almost 50/50. We had a month between the first round and the second, the very hot subject, which helps to increase the number of bets," he explained.
Another aspect that jumps the eyes of the marketing director is the presence of two different profiles of bettors. On the one hand, there is the professional, who invests with strategic vision. On the other, the passionate, who bets on encouraging his favorite.
According to Trajan, this year's results are unprecedented, since Brazilians have no tradition of betting on political results. However, the fierce figures for 2022 can help change this reality: the trend is for a market to build, as it is already consolidated in places such as the United States and the United Kingdom.
"The company has 5.5 million registered brazilians, most of them users of the site. The interest in the presidential race grew a lot, which brought us a turnover four times higher than in the previous three weeks," concluded the executive.
Source: O Globo
