Although we are in the midst of daily transformations in relation to the understanding of who today is the bettor who accesses the gaming sites in Brazil, without a doubt we can establish some more frequent patterns.
In fact, before we talk about our country, we will see some survey data conducted by the UK Gambling Commission, which interviewed 8,000 adults aged 18 and over in Britain in the year 2020.
According to the survey, which is also relevant to the Brazilian market, the most popular way to access online gambling is through the smartphone, especially for younger people. The survey found that 75% of 18- to 34-year-olds play on their phones, while only 14% of people aged 65 and over do so. Older people still prefer to have fun through the screen of computers and laptops.
Most gaming sites are accessed indoors, but one in five online players accessed the games elsewhere. Online bettors surveyed have an average of three accounts on different sites, but a significant proportion of younger players have more than 3 accounts.
Most online bettors like to bet live, and eSports betting is also growing, driven mainly by younger men.
This panorama fits well into what we have seen in the Brazilian market. Our bettor also prefers to access the mobile sites, which serves as a warning to operators: optimizing your platform for mobile, offering the best possible experience is mandatory, currently.
It is also quite important to note that the online bettor has a wide range of options just a click away. This means that competition between companies is increasingly fierce.
The player can visit multiple platforms simultaneously, having access to different odds offers, bonuses, promotions and others. That's why it's so important to work on effective customer retention strategies. The competition "lives" seconds away from your site.
The content of the sites is also a crucial factor in retaining today's bettor. And when I talk about content, I'm referring broadly to the variety of sports and markets, games from the best providers, site navigability, educational material in relation to the betting universe and more.
Although the audience of betting sites is predominantly young and male, this universe expands every day and has attracted both women and generally older people.
With the arrival of the World Cup and the massive investment of online homes in marketing actions, the online bettor's profile will certainly be more diverse every day, which brings new horizons to the industry in our country.
There is certainly a lot to discuss on this topic and in a short time we will have a new user profile of gaming and betting sites. Contact me to talk more about this and other industry-relevant issues.
André Vinícius of A. Alves
Commercial Director of Control+F5
