Under the terms of the three-year contract, the 1xBet logo will appear on the Dota 2 squad shirts and the organization's online portals. In addition, the agreement also includes several activities planned for Tundra's digital platforms and 1xBet's official website. This will help the bookmaker attract a new audience to enjoy the brand's wide range of services.
Alex Summers, a spokesman for 1xBet, is excited about the start of the partnership: "eSports is one of the company's most important areas of activity. As a rule, the modalities in it are very dynamic, so the fans get very excited and thrilled while watching. Esports are already very popular and the number of fans has grown tremendously. But most importantly, it has great development potential, so it's vital to support both individual organizations and eSports as a whole."
"This is a task that 1xBet is fulfilled. Our brand will be with eSports - seriously and for a long time. The start of the partnership with Tundra eSports is further proof of a reliable bookmaker's desire to be at the forefront in eSports development," he said.
Tundra Esports is also excited about partnering with the world-renowned brand: "I'm sure the theme of our partnership with 1xBet will be new achievements, brilliant emotions and great victories. Our organization's motto is #TundraTribe. We hope that very soon even more eSports fans will know these words. We have a great adventure ahead together - stay tuned!" said Tomi Tikkala, head of business development at Tundra Esports.
1xBet is a world-famous bookmaker founded in 2007. The brand's customers can bet on thousands of events in more than 60 sports. The company's website and apps are available in more than 60 languages.
1xBet cooperates with famous eSports organizations - ESL, Team Spirit, OG Esports, MIBR and K23. There are also popular clubs and sports organizations in 1xBet's partnership portfolio, such as FC Barcelona, FC Lyon, Italian Serie A, CAF and others. The betting operator has been nominated and won several prestigious awards, including awards from IGA, SBC, G2E Asia, EGR Nordics Awards and others.
Based in the UK, Tundra was formed in 2019 with the ambition to foster the best eSports talent in the world and with a focus on performance and results. The team has three brands in the world's biggest eSports titles: FIFA, Dota 2 and Fortnite. The organization has attracted international talent and already has several titles, including Europe's number one Dota 2 team and the current Fortnite Champion Series champions.
Tundra's line of promising talent has also attracted major partners, including social networking platform TikTok and British ambassador MC and rapper P Money.
Source: UmDois Esportes
