Intralot do Brasil's promotion in Minas Gerais will distribute by the end of the Qatar World Cup more than R$ 18 million (US$ 3.5m) in prizes to customers of physical points of sale and the online channel of the operator of Loteria Mineira.
So far, more than 100 customers of the most successful lottery in Minas Gerais have been awarded with purchase vouchers of R$ 200 (US$ 39.5), official balls and jerseys of the Brazilian national team.
To participate in the promotion "Seleção Keno do Brasil", customers from Minas Gerais must bet on Keno Minas Online (minimum of R$ 8 –US$ 1.6-), fill in the personal information and ticket code purchased to compete for the official shopping vouchers and balls of the World Cup.
For purchases at accredited resellers, the minimum amount to participate in the promotion is R$ 6 (US$ 1.2). Intralot do Brasil's promotion runs until December 20, 2022.
In addition to the prizes of the promotion "Seleção Keno do Brasil", customers still compete for up to R$ 2 million (US$ 395,000) every four minutes in Keno Minas extractions.
Launched in September 2010 by Intralot do Brasil a few months after Greek company signed its contract with the Minas Gerais State Lottery, Keno Minas was the first online/real-time game offered by the company in Brazil and, to this day, is the main modality in the state. It has distributed more than R$ 800 million (US$ 158m) in prizes to the bettors of Minas Gerais.
In addition to Keno Minas, Intralot do Brasil also operates Multiplix, Minas 5, Totolot, Totogol and Speed Race. All games are available at more than 2,500 lottery terminals located at various points of sale throughout the state.
Source: GMB