The EstrelaBet Arena, located on Hype, the top 5 servers specialized in the roleplay mode (real life simulation) of the GTA game, was themed with the colors and flags of Brazil especially for the event. The environment has several areas such as shops, VIP boxes, bars, among others, as well as in the biggest events in real life!
The digital space was conceived based on the atmosphere of strong unity among Brazilians, brought about by the World Cup, in a place where players could cheer and interact in total harmony.
On the beach and on the stream
With several innovative projects in games and eSports, EstrelaBet also bets on face-to-face activations. The house, in partnership with Orla R, is carrying out several thematic campaigns in its kiosks, theming them as EstrelaBet. The project is receiving many cariocas and tourists during football matches, with several entertainment actions, such as live shows, cultural presentations and lots of parties for visitors.
In addition, the company is an official sponsor of the live coverage of the World Cup made by Casimiro Miguel, a streamer with more than 3 million followers on his Twitch channel, accumulating broadcasts with more than 3 and a half million simultaneous viewers!
Currently, the brand is one of the main investors in consumer experience, being a reference in innovation and communication with the public.
Source: GMB
