MAR 26 DE NOVIEMBRE DE 2024 - 23:23hs.
65 million followers on Instagram

Couple Zé Felipe and Virgínia enters betting world as Esportes da Sorte ambassadors

The Brazilian couple formed by country singer Zé Felipe and digital influencer Virginia entered the world of betting and are now the new ambassadors of the Esportes da Sorte platform. Together, they have more than 65 million followers on Instagram, and will participate in some brand activations and actions aimed at posts on social networks.

Virgínia is a digital influencer and became famous for publishing videos on YouTube, with a playlist featuring funk songs. On Instagram, she reached 41.3 million followers.

Country singer Zé Felipe, son of singer Leonardo, is a hit wherever he goes. With 25.4 million followers on Instagram, in October this year he released his debut album entitled Você e Eu, which had the songs “Saudade de Você”, “Você Mente” and “Você e Eu”.

Virgínia and Zé Felipe started dating in July 2020, got married in March 2021, and two months later they had their first daughter, Maria Alice. The influencer is compared to the Kardashians, and her daughter Maria Alice already has 6 million followers on Instagram.

"We want to broaden horizons that go beyond sports, and associating our brand with great influencers and singers is part of our growth strategy. Esportes da Sorte is a house that involves transparency, credibility and honesty, and we are sure that these partnerships enhance our project with the public," says Darwin Filho, CEO of the platform.

Esportes da Sorte is considered one of the houses that grew the most in 2022 through partnerships and the flow of sports betting and other segments, mainly during the presidential elections and the World Cup in Qatar.

The company also sponsors surfer Pedro Scooby and striker Matheus Cunha, from Atlético de Madrid, among other names in sports and entertainment. Recently, the platform was also the master sponsor of the match between Rafael Nadal and Casper Ruud, held in Brazil.

Source: GMB