MAR 26 DE NOVIEMBRE DE 2024 - 23:45hs.
15 years of experience in the sports betting industry

BtoBet taps Malte Hegeler to lead as VP of Product

NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix.

At OddsMatrix, he contributed significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: "We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.

BtoBet, part of Neogames group, is a leading B2B provider of sports betting software, solutions, and services to leading Tier 1 operators and newer brands. 

Its cutting-edge sportsbook platform, which is ISO 27001 and GLI-33 certified and is trusted by partners in 4 continents, is compliant for the UK, Poland, Colombia, Argentina, Mexico, Venezuela, Jamaica, Nigeria, Kenya, Rwanda, Madagascar, Senegal, Ghana, Congo Brazzaville, Sierra Leone, Zambia, Democratic Republic of Congo, Chad, Mozambique, Tanzania, Guinea, Namibia, Angola.

The sportsbook platform is also made available to operators via Aspire Global in a host of European jurisdiction including Ireland, Portugal, Denmark, Malta, Germany, and the Netherlands.

BtoBet is focused on providing its partners with premium technological solution, enabling them to deliver stimulating player experiences in regulated markets. Visit our site on: www.btobet.com

Source: GMB