A great differential of Diogo Defante is that he carries a strong characteristic of being ''people like us'', which can be considered the key point of the great success that the comedian carries in producing his jokes with slang and singularities of suburban daily life, the majority of his audience.
In view of this, Smart Social saw a unique opportunity to link the influencer to bookmaker EstrelaBet. Through his remarkable presence in front of the cameras, streaming seemed like a good chance to highlight the presenter on social media, bringing all his comedy to the public live directly from the biggest football event in the world.
Smart Social, which negotiated Defante's deliveries and scope, was visionary in terms of observing a talent that was undervalued by the mainstream media and who always had absurd potential.
The influencer was taken to the host country of the Cup and ventured out by challenging some of Qatar's rules: He wore bold clothes, showed affection for people in public and many other adventures that have led the youtuber to be one of the most commented subjects on social networks.
Source: GMB
