It is defined who will keep the naming rights of the Copa do Brasil until 2025. It is the sports betting company Betano. The closing of the agreement between the parties will be announced after the World Cup in Qatar.
Once the deal is sealed, the tournament will become Copa Betano do Brasil, thus taking the place of Intelbras, a technology company from Santa Catarina that was in charge of the competition until this year.
The agreement was made through Brax, the agency that holds the championship's commercial rights for the next three years. It already sold advertising signs for Série B of the Brazilian Championship, in addition to having an agreement with most of the national elite clubs.
In addition to Betano, Betnacional will also sponsor the tournament, closing a smaller exposure quota. Klefer, which handled rights negotiations until this year, avoided competing companies in advertising.
Betano is an international online platform from Kaizen Gaming, a group that is present in Brazil, Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria. It is also a sponsor of 16 football teams in Europe and South America, including legendary teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
Conceived to provide an immersive online experience combined with easy access on all devices (desktop, laptop, tablet, mobile phone and Android app), Betano offers users first-rate products and services through a user-friendly and simple to use platform. use.
In Brazil, in addition to the master sponsorship of Fluminense and Atlético-MG, the house is also present in the online and offline media, seeking to expand its position in the market since it arrived in the country in early 2021. From 2023, it will gain even more prominence by having the naming rights for the Copa do Brasil.
Source: GMB
