For the second consecutive year, according to Meio&Mensagem, Globo netwotk will have seven sponsors in the 2023 football season. Amazon.com.br, Hypera Pharma, Itaú and Vivo, who were part of Globo Football in 2022, renewed their partnerships and will be present in the broadcasts next year on TV and also on digital platforms. Fiat, Ambev and Betnacional complete the team of sponsors.
In the exchange of "chairs", Chevrolet leaves the sponsorship of football to sponsor Big Brother Brazil, while Fiat leaves reality to invest in football.
Another important modificaiton was the entry of Betnacional in place of Sportingbet.
Betnacional, by the way, has already had great prominence in Globo's schedule, especially in the commercial breaks during Qatar World Cup matches, where it appears with the award-winning video with the star of the moment, the player Vini Jr., brand ambassador of the bookmaker.
According to Meio&Mensagem, for the commercial plan of football 2023, considering the broadcasts of the Brazilian Championship and the Brazilian Cup, Globo asked for R$ 240.9 million (US$ 46m) for each of the seven sponsorship quotas.
Betnacional is a member of the NSX Sportsbetting Ecosystem, which owns the technology of the NSX sports betting platform, which already surpasses the mark of four million customers. On the site, various sports are available, such as football, basketball (NBA) and tennis, with options for scheduled and live bets.
Betnacional is a sponsor of the clubs Náutico, Santa Cruz, Sport, Vitória, Vila Nova and XV de Piracicaba, in football, and FURIA, in the eSports scenario. In addition to Vini Jr., other talented ambassadors represent the brand, such as Vagner Love and Hernanes, which has also appeared in the bookmaker's campaign on Globo's programming.
Source: GMB
