GMB - What is your assessment of the performance and growth of your company in 2022? Was it what you expected or did it exceed your expectations?
Emiliano Sanchez - Mancala’s growth has been beyond expectations. We see an increase not only on partners but also with the players as more fall in love with our games. 2022 was a year of arduous work that is paying off, with our integrations queue’s full and expanding quickly into more Geos.
What is remarkable has been the support both externally and internally for our different business areas. One key aspect has been the flexibility and understanding of what operators sees and deals daily and how we can help them with their acquisitions and retention efforts.
Could you list the main achievements or objectives met this year?
Market share growth has been incredible but also has force us to adapt on the move. We now have partners from Latam and Asia forcing us to adapt, and this end of the year has brought a growing interest for our content in Africa which we receive with our arms wide open.
Our brand recognition has exceeded our plans, so I must give kudos to our Marketing department which has been on point considering how much we had to change things on the go. Our new games will give a lot to talk to the industry and players alike and we trust that our mix of experimentation along with some industry classics will deliver more continuous growth in this upcoming 2023.
In your sector within the industry, what topics or technological advances do you think will dominate the market in 2023? What will be the main future trends?
Gamification and localization will remain one of the key elements for the industry. As a provider we have made our focus to create a product that can be easily configure to the necessities of our partners and this, I believe, has been one of the unique selling points we offer.
Our suit of games comes with a gamification tool and localized content that can be adapted to the operator’s necessities. As a result of this, more partners are coming not only for the high-quality content but also for this added value.
Did you notice that the Brazilian gaming market made progress this year or did it miss another opportunity? What do you see the regulation of the sector in the country for 2023?
Brazil is and will remain as one of our key targets. This year we accomplished good partnerships during BiS and we plan to keep expanding in this direction as well. We are following closely the changes in regulation and welcome such changes if it benefits the country and the market.
The regulation topic will always be a hot one as it tends to be a polarizing subject, but there are enough success cases to support a well-done regulation if it does not overregulate or try to balance the market into a single direction. Right now, is a wait and see game with Brazil and other jurisdictions we are monitoring.
What are the main goals/objectives of your company for 2023?
Our main goal is to keep expanding our market share globally. We trust to repeat and improve our strategy following this successful 2022.
Source: Exclusive GMB
