The company invested on several fronts to make this World Cup a milestone in its 14-year history, including promotional actions and activations of its team of ambassadors. This year's edition of the competition had betting even more present in the culture of Brazilian fans, which guided all the brand's movements in the period.
With this, Betmotion celebrates the 45% increase in new users who bet on the site during the 64 games in Qatar, boosting total bets. The matches of the Brazilian team, however, represented only 10% of the total volume of bets, with five odds opportunities, since Brazil, considered one of the great candidates for the title, was eliminated early in the quarterfinals.
Another interesting point to confirm the betting present in the behavior of Brazilian fans is that 56% of bets on Betmotion were made live, during the match in question. The data proves that a good part of the fans followed the games with their cell phones in their hands, connected to the TV and using the available odds.
“We are very happy with the numbers that Betmotion achieved during the World Cup. There were months of planning, numerous actions focusing on the main football competition in the world. Betmotion operates with state-of-the-art technology, with differentiated service to users, and this generates the confidence of players. For all these reasons, we surpassed our objectives with the World Cup in Qatar," analyzes the brand's Country Manager in Brazil, Fernanda Gomes.
To attract new users, Betmotion promoted the “Bolão da Copa”, a promotional action that offered R$ 100,000 (US$ 19,000) in prizes for players. In addition, it created several activations with its team of ambassadors, especially with Negrete, who was present in Qatar and generated content for the brand directly from the host country of the tournament.
Highlighting values such as transparency, security, solidity and social values have made Betmotion the reference in betting in the country, in 14 years of operation, being one of the main supporters of national sport.
On the betmotion.com website, the player has more than 3,500 games available in different areas, such as sports betting, bingo, casino and slots, among other activities, in addition to the streaming service with more than a thousand sporting events, including 12 European championships of football as the national of France (Ligue 1), Spain (La Liga) and Italy (Serie A).
Source: GMB
