PoderSports, which has just entered the Brazilian sports betting market, has chosen Juventus, one of the most traditional football clubs in the city of São Paulo, to stamp its brand on the most noble part of the uniform, as its master sponsor.
The club from São Paulo da Moóca disputes the A2 Series of the Paulista Championship and the Paulista Cup and PoderSports will be in the main space of the team's shirt and also on the back of the uniform during the dispute of the Copa São Paulo de Futebol Junior and the tournaments disputed by the Sub team -20.
In addition, the site will be stamped in painted art at the box office at the club's headquarters and on a plaque at the Conde Rodolfo Crespi stadium, on Rua Javari, in the Mooca district.
“In addition to being on the shirts and advertising boards, the idea is to bring fans and club members to contribute to Juventus. All bets made on the site with the team's coupon will have a percentage destined for the club, so the participation of the fans will be fundamental for the club to receive even more than what is in the contract. Juventus fans and Mooca residents are fans of the club, and that's why we chose him to develop this work,” commented Rodrigo Faria de Oliveira, owner of the betting site.
The main novelty is that, in all tickets for games on Rua Javari, there will be a QR Code that will take fans directly to the site where bets can be placed. As it will be through a Juventus link, the club will keep part of the profit.
The partnership model was developed together with Total Player Marketing Esportivo, owned by former player Paulo Jamelli, who, among other clubs, played for São Paulo and Santos. Currently, in addition to being a football commentator, Jamelli is dedicated to sports marketing.
“In addition to all this innovative work, we will also have a digital team recording the club's daily life in all matches. We will raffle some tickets on our networks and take personalities to enjoy Javari, one of the few live experiences of grassroots football still existing in the Brazilian market,” highlighted Daniel Peixoto, commercial representative and content creator at PoderSports.
20 years of the Corinthians FIFA Club World Cup
In addition to sponsoring Juventus, PoderSports moved this weekend to participate in the celebrations for the 20th anniversary of Corinthians winning the World Cup. In an event that took place in Guarulhos, celebrities from the club and guests participated in the celebrations.
In the meeting and in partnership with Chicão, PoderSports participated, represented at the event by the owner of the bookmaker, Rodrigo Oliveira.
Ronaldo Giovanelli, Chicão and Biro-Biro were three of the names that circulated around the chosen point, in São Paulo. The latter even shared a photo with the other team idols already in the party environment. And he celebrated in the caption of the Instagram post: “Beasts”.
Source: GMB
