"The idea with this change was to make the brand more connected with our audience, to bring a more up-to-date aspect. We had already been studying the best way to implement our characteristics in a new logo that could represent the weight of our brand in the market, and I believe that the result was very satisfactory," says Ícaro Quintero, CMO of Esportes da Sorte.
Esportes da Sorte recently partnered with different clubs in Brazil, such as Guarani-SP, Novorizontino-SP, Vila Nova-GO and Londrina-PR.
The betting site also sponsors striker Matheus Cunha, from Atlético de Madrid, players Rodinei and João Gomes, among other names in sports and entertainment. Recently, the company was also the master sponsor of the match between Rafael Nadal and Casper Ruud, held in Brazil.
In addition, Esportes da Sorte has surfer and former BBB Pedro Scooby, influencer Virgínia and singer Zé Felipe as ambassadors.
Esportes da Sorte is a sports betting house with a varied list of sports available to bettors, as well as virtual sports, casino and live casino, with the best providers on the market. On the website, it clearly defines its responsible gaming policy and offers numerous promotions and the most common payment methods.
Source: GMB
