Renan was with Atlético-MG in the club's most successful season. In 2021, he was the head of marketing for the team from Minas Gerais. The new CMO also worked at Nubank, as a brand manager, his last position before accepting the invitation to be part of the EstrelaBet team.
Renan Cavalcanti spoke about the expectations of his arrival and how his other experiences can help him in this new challenge ahead.
“It is a pleasure and a great opportunity to be part of a company that has grown at the speed of EstrelaBet. The company has all the requirements for us to lead this market in the coming years, qualified people, strong culture, financial solidity and a brand loved by the public.”
“In addition to continuing and looking for the next step in the growth work that the company was already developing, we will have as a great challenge the consolidation of the brand so that we are present in people's daily lives, as well as their clubs at heart,” he highlighted.
“We are talking about a company with an appetite to be one of the biggest in the world. So that we can conquer according to what we are planning, we cannot give up having the best of marketing in-house, this ranges from people, processes, methodologies, partners, influencers, etc., we will spare no efforts to ensure that we are taking the right steps. We are building a company for the future that will be a very relevant player in the national and international entertainment scene,” he added.
EstrelaBet's operational director, Fellipe Fraga, also spoke about the arrival of Renan Cavalcanti. According to Fellipe, the experience of the new marketing director is an important step towards the company's objectives.
“The EstrelaBet brand is precious and that is why we are looking for one of the best minds in the country to work with us and take charge of our marketing. Renan's arrival is an important milestone for us, and we are sure that great things will come from this partnership that began. Renan carries a baggage of experience that unites innovation and sport, exactly the DNA of the best entertainment company in the country,” concluded Fellipe Fraga.
Source: GMB
