GMB - How do you assess the performance and growth of the company in 2022? Was it what you expected or did it exceed your expectations?
Johnny Ortiz - 2022 has been the year in which Zitro has confirmed itself as a global leader in the gaming industry. Our company has established itself as an important player in all the markets in which we operate, with a product range for land-based and online casinos that compares and even surpasses that of many other companies that have been active in international markets for many more years than we have. Indeed, the year 2022 has far exceeded my most optimistic expectations.
Could you list the main goals achieved?
Among the achievements this year is the launch of the GLARE product line, which has allowed us to become outstanding leaders in all Latin American markets, strengthen our presence in Europe, and expand our brand in important markets in the United States.
Also this year, Zitro Digital has multiplied its product offer that includes all our Video Bingo games and a growing range of video slots that has allowed us to be among the main content providers in the digital markets.
Zitro's spectacular progression has aroused the interest of analysts, the media and casino operators around the world, and we have been recognized by multiple awards that I take advantage of to thank once again those entities that granted them to us.
In your sector within the industry, what topics or technological advances do you think will dominate the market in 2023? What will be the future trends?
At Zitro we are going to continue the path already started with the design of the GLARE product line that offers formidable gaming experiences, wrapped in multimedia features that are superior to those of any product on the market.
We will also continue to bring these experiences to our games for digital markets, as we are convinced of the potential for cross-selling between digital markets and offline markets.
What are the main goals/objectives of Zitro for 2023?
Our objectives are clear: to continue expanding our presence in the US, Europe, and Asia; continue with our unstoppable growth in Latin America, and redouble our efforts to grow in the digital gaming market, so that online casino operators around the world can offer their customers "Zitro experiences", like the ones they enjoy when visiting a physical casino.
We feel stronger and more committed than ever to make Zitro the great world leader that we imagined when we established our vision a few years ago.
Source: Exclusive GMB
