The agreement foresees, in 2023, the creation of a Betano room in the Gaming House of Black Dragons, of high performance for training and team matches, as well as for the creation of 360 content. that will be created for Black Dragons social networks, athletes and influencers.
In addition, there will be a presence of the logo in the broadcasts of the games, interviews or articles, aiming to further increase the brand's recognition as a supporter of the eSports scenario. Another novelty will be the launch of the commemorative edition of the BD + Betano shirt, with the original colors of the Black Dragons shirt being changed to the official colors of the bookmaker.
There will also be actions in the mixed CS:GO scene with a fully dedicated team, with branding and 'naming rights' Betano, as well as logo on the uniforms of the female CS:GO and mixed Crossfire team, generating organic engagement and massive recognition of the scenario gamer, in addition to great visibility by being present in the biggest championships in Brazil (and worldwide) with great teams already recognized by the scenario.
“The gamer market is one of the fastest growing in the world, with an expectation of reaching US$ 6 billion in 2023. Brazil has been emerging as one of the main references and currently occupies the third position as the largest audience, behind only China and United States. Being inserted in this segment, for Betano, represents our ability to innovate and reaffirm the objective of promoting sports. In addition, the partnership with Black Dragons is in line with one of our main values of promoting positive experiences to the public, highlighting the emotion of competitions, crowds and adrenaline, which are very representative of the gamer scene,” highlights Arthur Niggemann, manager of Betano's marketing in Brazil.
With 25 years of experience, Black Dragons has been consolidating itself in the gamer market, becoming one of the largest eSports organizations at the moment. Today, it is part of the Dreamers group that has partner companies such as Rock in Rio, Artplan, GameXP.
"Today, we know that the world of betting is one of the fastest growing scenarios in eSports. With that, we are looking for a strategic partner that shares the same principles and goals as ours. Betano is a true supporter of the competitive scene and teams, both in football and now entering the world of games and eSports. It is a privilege to be able to create together a new path in eSports with an open brand for the future and for new bets, literally," highlights Nicole Merhy, CEO of Black Dragons.
Betano is operated by the Kaizen Gaming group, based in Greece and more than ten years in the sports betting market, one of the gametech companies that grows the most internationally. With a focus on technology and people, it continually seeks to improve products and services to provide the best and most reliable online gaming experience for customers around the world. Today the company is also present in other countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Kaizen Gaming has been recognized as a leading company in the global gaming and sports betting market, having received three prestigious EGR awards including “Mobile Operator of the Year”, “Football Betting Operator of the Year” and “Customer Service Operator of the year".
The Betano platform was designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), allowing users to enjoy first-class products and services, acting with a user-friendly and simple-to-use interface platform.
The online bookmaker also has a presence in online/offline media and seeks to expand its position in the online betting market in Brazil as the best and most reliable sportsbook in the country.
The company is also a sponsor of several football teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and, recently, Universidad do Chile. In Brazil, it is the master sponsor of Clube Atlético Mineiro (MG) and Fluminense (RJ).
Source: GMB
