After 12 months of intense efforts, the brand moved forward with strong ambition to expand its reach and created more awareness in the global gaming sector, through new game launches, new partnerships, and several attendances at some of the biggest events in the iGaming industry.
LATAM market at the forefront of business expansion
2022 was a year of big wins for FBMDS™. Relevant partnerships were celebrated throughout the seasons, which contributed to FBMDS™️’ fast evolution. Based on trustful relationships established between LATAM key players and FBM®’s land-based world, the digital wing of the business extended these bonds by honoring specific market and customer profiles through personalized offers.
Brazilian players had a taste of their origins with new vibrant video bingos, slots, and table games that valued their preferences in agreements celebrated and special campaigns with key online casino operators. Mexican players were also able to level-up their online gaming sessions possible through important partnerships and exclusive promos, where dozens of online products were made available for players, cherishing their historical Mexican roots.
Peruvians were also not left out of these ambitious projects, as the influence expansion persisted with a new deal celebrated on the country. On the other hand, global collaborations were made, focused on expanding the footprint across numerous regulated markets, strong connections that allowed making a step forward to global expansion.
Apart from South American markets, the Portuguese online casino alliance was a bright example of deep cultural understanding, with the Virá Festa™️ Portuguese-inspired slots game launch, and the Blackjack Tournament, both turning out to be significant hits with mutual benefits for both parties.
Innovative gaming portfolio keeps on growing
In order to keep up with the fast-paced transformation of the iGaming world, FBMDS™️ brought great news for online casino players in 2022, with 26 new products launched such as the inviting Virá Festa™️, Viking Journey™️ or Royal Trucks™️ slots games, or the popular new video bingo Bonus VIP collection with Free Plays features, which received outstanding feedback by Brazilian casino fans.
The number of players in 2022 had an increment of 284% when compared to 2021, which has once again proven the growing popularity the brand has been getting within the casino iGaming industry, as well as the fact that solutions adapted to each client can generate better results in customer satisfaction.
Trade shows were vital outlets for FBMDS™️
From international gaming fairs to exclusive casino venues, the brand marked its presence in several events in Europe and abroad such as FIJMA Madrid, Ice London, SBC Malta, SBC Barcelona, G2E Las Vegas, SiGMA Malta, Casino Beats Summit, and SBC Latino America, thus being able to reach thousands of people this year.
FBMDS™️’ distinctive value propositions were recognized by clients, partners, and gaming institutions. The Bingo Supplier of the Year Award at the 5 Star & Co Starlet Awards 2022 and shortlists at the SBC Awards 2022 in the categories of Leader of the Year, Bingo & Lottery Supplier of the Year and Casino & iGaming Supplier of the Year are living proof the brand is having its best moment yet.
The path FBMDS™️ has built in 2022 might just well be the tip of the iceberg for the brand. “Our mission to deliver inventive, tailor-made, and profitable products to casino operators, that can successfully impact and interact with players all around the world, is the energy boost we need for what is to come in 2023”, discloses Roberto Regianini, CEO of FBMDS™️.
Source: GMB
